Category Archives: 2014 post

Program of Events



Welcome–‐Feria begins


12:35-­12:50 Taller’s Children and Youth Dance Ensemble

12:50-­1:00 Motivos participation

1:00—1:20 Abigail

1:20-1:25 Carmen and Mary Taller and Raíces- PECO

1:25-2:05 Los Bomberos de la Calle

2:05-­2:30 Raising of Puerto Rican Flag-State Representative Angel Cruz.

2:35-­3:15 Grupo Karis

3:15-3:30 HACE and Congreso,  Xfinity-Telemundo, Award Presentation to Johnny and Aida Cruz

3:30-­4:00 Grupo Fuego Dance Ensemble

4:10-­5:10 Wanda Rivera and her Orchestra and Julio Cesar Sanabria-Edwin Colón Zayas

Organizadores:  Taller Puertorriqueño, Congreso de Latinos Unidos, HACE y Raíces Culturales Latinoamericanas.


Gracias a nuestros auspiciadores:
Telemundo, Xfinity, PECO, Southwest Airlines, Health Partners, PNC Bank, New York Life, Gateway Health, Grupo Fuego, Metro PCS, MEGA Radio, Al Día Newspapers.

Special Honorees

Johnny & Aida Cruz

Juan (Johnny) Cruz Jr. was born August 11, 1951 in Barranquitas, Puerto Rico. His love of music started at the young age of 6, when playing in the countryside, he became aware of the surrounding sounds, the birds and rooster singing during the day and the coqui singing at night. He would try to mimic the sounds he heard with rubber bands, strings, branches and pots. During family festivities, like “parrandas”, musicians would arrive to give their gift of music to his family. Johnny would sit close to the musicians and contemplate the sweet sound of the cuatro and guitar. Johnny taught himself to play cuatro and guitar by seeing and listening to the musicians. He could now mimic the sound of the birds with the cuatro.

After graduating high school he came to the Bronx, New York in 1969 pursuing the American dream. He developed his musical skills, performing as a soloist and in Trios in the New York Barrios Night Clubs. Moving to Philadelphia in 1973 he completed his education as a TV & radio technician.

Aida Cruz was born September 4, 1959 and raised in north Philadelphia.  Born to Puerto Rican parents she was taught to speak only Spanish at home. Her mother taught her how to read and write Spanish by reading the Spanish bible. Summer trips to Puerto Rico helped Aida learn her cultural roots from her Grandmother in Ceiba and family in Corozal. She learned to play the guitar at the age of 10 with the help of a neighbor, Maria Díaz. In order to connect deeper into her cultural roots she attended Taller Puertorriqueño’s children workshops, Concilio’s development of the Puerto Rican Parade committee, performing parrandas on Puerto Rican Panorama, and St. Christopher’s Hospital.  Very involved with her Church of St. Boniface, she was president “Hijas de Maria” (daughters of Mary) group.  Wanting to play and sing praises to God, Spanish style, she became a member of the Churches Spanish choir. Aida graduated from Mastbaum high school and attended Temple University.  She has been working for the School District of Philadelphia for 28 years as a Bilingual Classroom Assistant.

Johnny met Aida in the St. Boniface’s church Spanish choir.  Aida sang and played the guitar and through the love of music he joined the choir and played the cuatro. Johnny also learned how to play piano with various musicians as coaches. During this time Johnny had developed various musical groups such as La Combinación Latina, Sabor Latino, Sonido Seis, Sultanes del Merengue, Los Muchachitos, Elemento 2000 that performed in the Night Clubs of the Philadelphia barrio, New Jersey and Delaware, as well as at  weddings, birthdays, block parties and schools and colleges.

Johnny and Aida started promoting Puerto Rico’s folkloric music with their group Raíces Boricuas to bring cultural awareness of Puerto Rico’s music to children, many times in partnership with Raíces Culturales Latinoamericanas and Taller Puertorriqueño.  Johnny and Aida have also developed a weekly Descarga (Jam) Session on Sunday’s from 2:00 pm to 5:00pm at Raíces Culturales Latinoamericanas.

Currently performing in partnership with Raíces Culturales Latinoamericanas, the Johnny Cruz Latin Band Ensemble brings you the sound of Afro Cuban and Tropical rhythms.  They have performed in various venues such as Kimmel Center, Philadelphia Museum of Art, International House, Feria del Barrio, NALAC and many more. Johnny and Aida’s love for music will continue to evolve to a new generation.

Johnny and Aida married on January 6, 1979 (3 Kings Day). They have three children, Benjamin, Sandra and Christina.

Yo Soy Oro

As part of this year’s 30thannualFeria del Barrio, the creative team of AMerican MEdia Output will introduce a re-branding campaign
Business Liaison and Campaign Sponsor

for the N. 5th Street commercial district, El Centro de Oro, leading with the slogan Yo Soy Oro (I Am Gold). The Yo Soy Oro campaign will appear in advertisements on big belly trash receptacles along the El Centro de Oro,  online and  in the HACE Business and Visitor’s Center through October 18.

During the 2014 Feria del Barrio,  AMerican MEdia Output brand ambassadors will use participation marketing to engage the public, handing out branded swag and taking photos with the commercial corridor as their backdrop.  Join in the fun and use #YoSoyOro for all your Feria tweets, status updates and photos.

*Learn more about the project  here.

Follow  Yo Soy Oro on:



In Kind Donations & Other Ways to Contribute

The Feria Del Barrio Festival is supported by the hard work and dedication of hundreds of volunteers that set up booths, move tables, clean the streets, and assist the talent and more during the event. Raíces Culturales Latinoamericanas is requesting in-kind donations to help feed these volunteers and the performing artists ranging from food, beverages to smaller items like utensils, plates and napkins. Any in-kind donations that your business is willing to contribute would be greatly appreciated, and you can be assured that the donations will go directly to the Feria Del Barrio Festival 2014. During the festival, more than 300 volunteers and performers will recognize your contribution. Any marketing materials you have may be distributed at the festival to gain greater exposure as well. We’re open to conversation about customization of benefits for all interested supporters.

Please consider supporting the largest Latino festival in the region with an in-kind donation of any size! We would like to have all donations confirmed by Friday, September 12th, 2014. Please contact Raices Culturales Latinoamericanas Program and Marketing Manager, Erika Guadalupe Nunez, at or call (215) 425-1390 about your contribution and any questions.

Click here for the Feria 2014 In kind donation letter.

Video from 2012 Feria

In 2011, last time FERIA was held, it attracted over twelve thousand people, bringing together national and Philadelphia-based Latino musicians and dancers for six (6) hours of live entertainment presented on its main stage. Free to the public, FERIA also provides art demonstrations, information booths, craft sales, artists and artisans, children’s games, and performances by local artists. FERIA attendees have their choice of cuisine from various Latin American countries. In addition, it promotes the  products and services of many area organizations and businesses along the FERIA route on the 2700 and 2800 blocks of North 5th Street between Lehigh Avenue and Cambria Street. This collaboration of four organizations brings together years of experience in the arts, education, social services and community development.

Taller Puertorriqueño Cafe Under the Stars: Feria del Barrio 2012 from Taller Puertorriqueño on Vimeo.